Vision:

The vision of MBC Enterprises, Inc. is to develop unique management and marketing strategies for tier three business entities that place our clients on a level playing field with larger competitors.

Core Values:

Our core values include the following three principles:

• Respect, integrity, trust and fairness for our employees, customers and vendors
• Responsibility to provide our clients with a quality professional service
• Conduct business on our clients’ behalf within the framework of established moral principles and social values

MBC Quality Policy:

• Deliver a high-quality, cost-effective service to our clients
• Maintain close communication and encourage customer feedback on our performance
• Utilize all available state-of-the-art electronic technologies to the benefit of our clients
• Continually measure our quality and implement improvements

MBC develops a close working relationship with our clients resulting in increased opportunities and revenue for our clients. We provide complete solutions in marketing and sales with nationwide coverage in the U.S. and select international locations. Our team consists of a highly skilled and professional staff of individuals with an intimate knowledge of the construction and service industries.

MBC Services Summary:

MBC Market Surveys:

MBC provides market survey for industrial construction and service companies seeking to expand their business geographically and/or demographically, for niche market, new service lines, or increased market share penetration within a highly competitive market segment.

The first step in accomplishing a valid market survey is to understand the client’s current business as it relates to the marketplace. Working closely with the key company decision makers, MBC will target specific geographic or demographic areas to be surveyed. Survey content is based on specific requirements of the client with assistance from MBC. The level of survey detail is as little or great as the client deems necessary for an informed decision. Data gathering functions by MBC include electronic databases, networking, and direct contact with target customers. The data is assembled by MBC into a final report to the client detailing the specific data fields required for the client to analyze and make an informed business decision for market entry.

MBC pricing for market surveys are based on the level of effort required for the clients’ survey information needs.

MBC Marketing Plans:

MBC Marketing Plan development for a client requires that we investigate and, if necessary, fine-tune your company’s marketing strategy. To develop an effective marketing plan, we need the what, why, and when before we look at the how.

We then translate this vision into a practical plan of action. The action plan is then followed by equipping your line managers to lead and drive the necessary sales activity to achieve the plan results. We also can help you identify the “Weak Links” in your sales team. MBC administration of the plan will help motivate sales individuals to exceed their sales targets. We will work the plan with you to help drive sales success and maximize your return on investment.

MBC Brochure Development:

MBC’s collateral materials development staff has created both printed and electronic brochures for companies from several million dollars in sales to over two hundred million dollars in annual sales. Our development staff has worked in the construction and service segments of the industry for over 100 combined years, and they understand what captures your target audience’s interest. Your message should be consistent throughout all your collateral materials, which includes the following:

• Letterhead
• Envelopes
• Business cards
• Publications,
• Advertising
• Trade show booths
• Brochures
• Websites
• …and more

Consistent presentation fosters brand recognition, and MBC will review all of your marketing materials and provide a fresh approach to consistent presentation! 

MBC Advertising Campaigns:

MBC believes that advertising dollars for construction and service companies should be utilized where they will provide brand recognition and to a target audience of decision makers. Advertising dollars are easily wasted on poor audience targeting. Blanket-type advertising rarely is productive for contractors. Trade Publications, Trade Show, and industry support associations provide a more direct route to key decision makers at your target customer base. Direct mail (snail mail) and electronic mail (E-mail) provide cost-effective approaches to consistent advertising campaigns, and keeps your name in front of the current or prospective client, and provides name recognition when your sales personnel make a “face-to-face” call on the client.

MBC will visit with you and your key staff members to ascertain your current advertising methods and contractual obligations. We will then develop a campaign that complements and enhances the current productive advertising contracts.

MBC Branding:

A brand can be your company’s greatest asset!

Brands are built over time with consistent delivery and a compelling message. Once MBC understands your customer(s), we can define what your brand stands for and the best method to communicate that value to your target audience.

By integrating your marketing campaign, we can assist you in delivering your message to your prospective customers in a consistent manner across all communication channels.

MBC Presentation Development:

MBC provides custom development of PowerPoint™ presentations for routine sales presentations and custom presentations for bid award review meetings, pre-project and “kick-off” meetings, and project related progress meetings. MBC’s staff background is in the construction and service industry. We understand what your customers’ expectations are and how to present the information in a clear and concise format.

MBC will also update your current library of presentations to refresh your information, templates, color schemes, fonts, and new information and data such as Safety Performance, references, and completed projects.

MBC Lead Development:

MBC’s primary strength is in the development of project leads for our clients. Our staff of industry experts utilizes their decades of experience and long-term relationships in the construction and industrial service industry. We maintain close personal relationships with Major EPC contractors and Owners. These relationships are built on years of mutual trust based on performance and honesty.

Our goal is to provide our clients with real project opportunities, that result in a negotiated, or preferred, vendor status. The majority of the leads that we provide to our clients are a private bid opportunity, which reduces the number of competitors and increases the hit ratio percentage for our clients. MBC also utilizes a large database of public bid opportunities to augment our clients’ traditional bid sources.

We focus our bid opportunity selection based on our clients’ target markets, which permits MBC to concentrate its efforts on the projects that our clients are actively seeking. Leads presented to the client by MBC are exclusive to that client and his/her discipline.

MBC Electronic Database:

MBC utilizes several large project databases, targeting specific areas of interest to our clients that prefer to maintain a mix of public and private sector bid opportunities. MBC reviews potential projects and refers them to the client only after the project meets the client’s specified requirements. This saves our clients valuable time in reviewing whole databases for a few bid opportunities that meet their requirements.

We can also provide our clients with direct access to “plan-room” for review of project plans prior to the bid date. Hard copy services are available on request.

MBC Sales Administration:

MBC can handle all of your sales administration functions such as lead tracking, qualifications, deliverables, analysis, sales staff reviews, sales results presentations, and other sales related administrative functions. We will provide quarterly reports on all sales related activities of individual customers and sales staff.

MBC Cold Calling:

Based on the clients’ needs, upon request, MBC will provide “missionary work” to develop a new market segment or a specific customer. This service can be quite beneficial for our clients that have an interest in expanding their geographic territory or are contemplating new market segments.

Utilization of MBC permits your sales force to remain focused on their existing territory and maintains your current level of sales momentum.

MBC Introductions:

MBC provides its clients with formal introductions to MBC’s network of owners and general contractors. These introductions provide a foundation for our clients to develop a close working relationship with owners and GC’s.

As a part of your sales and marketing team, MBC will visit the prospective customer with your selected representative, and provide the customer with an overview of your company and the role your representative plays in the development of the relationship.

MBC Presentations:

Upon request, MBC will work with you or you company’s selected representative to develop and formalize a presentation for utilization by your sales department. MBC will also (upon request and in concert with your selected representative), present your company to your prospective customer.

Utilizing “State of the Art” software, MBC staff associates prepare the presentation based on review of your company’s collateral material such as: brochures, project reports, customer testimonies, technical literature and the presentation requirements related to the subject matter of the audience selected. Additionally, MBC can format your custom presentation for Web-based e-mail distribution to your customer base.

MBC Sales Department Staffing:

Our on-staff associates have developed and formed sales departments for companies with annual revenues of ten million dollars to two hundred million dollars. A well-designed sales initiative requires consistent contact with your prospective customers and formal reporting procedures to measure results. MBC advisors will work with you to design and implement a sales program specific to your business plan and within your budget.

MBC will upon request recruit and manage your sales department during its first year of formation. This includes working with you to determine the market segment or customer base to be targeted for the growth of your business.

MBC Planning & Scheduling:

MBC can provide experienced project planners to cost-effectively plan your project utilizing up-to-date software. Our planners are experienced in major industries such as power generation, refining, pulp & paper, and other major industry segments of the economy.

Effective implementation of a project plan requires detailed scheduling of individual tasks. Our planners and schedulers have many years of experience in completing large construction projects. They understand that an efficient schedule reduces the projects’ duration and avoids sub-contractor conflicts over access to work areas.

MBC Project Review & Oversight:

MBC provides experienced individuals to review project progress, provide full-time project oversight, and submission and maintenance of work orders for “extras.” This service is very cost effective during your peak load periods when your supervisors overloaded, task-related items are incomplete, or performance of extra work “falls through the cracks.” This service is also useful when there are personality conflicts between your supervision and the customer.