Marketing Plans

The key to sound marketing is preparation. You can spend all the money you like and put all the time possible into marketing your business or product, but without a carefully developed marketing plan, your efforts will achieve little. A strong marketing plan will ensure that you are sticking to your marketing schedule but that you’re spending your marketing funds wisely and appropriately.

MBC Enterprises, Inc. are experts in developing marketing plans. We have helped businesses and companies in California and throughout the nation achieve fantastic results by providing marketing plans which truly work. This guarantees that you will not spend unnecessary time or money, saving your business large amounts in the long run. Our marketing plans show proven results, and our years of experience allow us to tailor a plan specifically to suit your needs.

Our extensive marketing plans include everything from understanding your target market to how you intend to reach that market and stand out from your competitors. Once we have learned more about your company, your current position, and your aspirations, we will be able to develop a powerful marketing plan that will set you well on the way to achieving your goals. We will ensure that you are provided with a strategy for achieving your marketing goals within a given timeframe.

We are also able to perform marketing surveys where we speak to your target consumers. This is an incredibly important part of developing your market plan, and we will develop insights into how the responses of the consumers we contact should influence the development of your marketing plan. Performing marketing surveys puts us in a powerful position to develop a marketing plan that tightly incorporates the needs of your consumers.

MBC can develop a marketing plan for your business that exceeds your expectations and meets all your needs, gaining the best possible outcome for your company.

Product Branding

Product branding involves using a name, term, symbol, design, slogan, or message to give a product a unique identity in the marketplace. Once you have determined your key audience, strong product branding can provide your product the edge it needs to succeed in a competitive market. Careful use of product branding can dramatically improve the likelihood of your product becoming a household name.

MBC Enterprises, Inc. are experts in developing product branding methods for your business. We are able to assess who your product is best marketed for, and develop a style or vibe for your product that best reflects this market and will most appeal to their needs. We are also able to provide advice on matters such as trademark protection for your brand.

There are several important and strategic decisions which must be made when considering product branding. The first is whether manufacturer branding or private label branding will prove most effective for your business. If your company is well known and has already established a name for itself, manufacturer branding may be most effective, as this ties your product to your established reputation. However, if this is not the case, private label branding may be a more suitable option. The team at MBC Enterprises, Inc. can work with you to establish which product branding method will be most effective for you.

We may also be able to provide you with a co-branding offer. Co-branding is a powerful strategy that will link your brand with another established brand to create an identity for a new product. This may result in sharing a promotion with another brand, or co-marketing of both brands in instances when the two products complement each other. Co-branding is a powerful product branding method that will provide you with fast, effective results.

MBC Enterprises, Inc. can provide you with professional product branding that is guaranteed to have a positive result for your company.

Sales Staff Development

For your business, sales staff are among the most important people. These employees are often the first point of contact that your consumers have with your company, and in some cases, they are the only point of contact. Therefore, it is essential that your sales staff understand the importance of their role, feel valued as an integral part of your company, and do everything they can to accurately reflect the image that your company wishes to portray.

MBC Enterprises, Inc. can provide your company with a range of sales staff development services. We are experts in working with employees in the customer service industry, whether this be in a shop-front situation, tele-sales staff, or even those performing a majority of their client interactions online. We offer sales staff development in order for you to have peace of mind that your employees are doing everything possible to increase your sales and boost customer satisfaction for your company.

We will first work closely with you and your management staff to determine exactly how you want your sales staff to promote your business. We then ensure that your sales staff are on the same page and providing consistency, reliability, professionalism, and passion for both your clients and your company.

As well as sales staff development, we are also able to offer presentation development and project lead development, which will both help to enhance a wide variety of aspects of your company. Having well trained, professional employees puts your company in a great position for future success. MBC are professionals in providing these services and will provide results you can see.

For sales staff development your whole company will benefit from, contact MBC Enterprises, Inc. today.